How to Build a Fan Page

A fan page is webpage that anyone can create on a subdomain of Facebook.com. A person can create a page on virtually any topic. Facebook fan pages are usually very effective marketing tools. Many webmasters and entrepreneurs use them to increase website traffic, make more sales and connect with their loyal readers.

That being said, the following is how to make a fan page.

The first thing in how to build a fan page is to create a Facebook account, activate it and log out again. At the bottom of the home page, you should see “Create a Page for a celebrity, band or business.” That is where the page is created.

You will be required to select what kind of fan page you want. The available options include pages for:

• A local business or place 
• Company, organization or institution 
• Brand or product 
• Artist, band or public figure 
• Entertainment 
• Cause or community

This shows that a person can create a page for any topic within the realm of possibility.

When you click on any of the above links, more information will be asked of you. Assuming you are opening a page for a local business, information that will be asked of you includes:

• Choosing a category of the business e.g. financial services, food/grocery etc. 
• The name of the business 
• Street address 
• City or state the business is located in 
• Zip code 
• A phone number

After this, you will be taken to a page where you have to upload an image. You have the option of either uploading one from your computer or importing an image from a website. This is an optional step; you can skip it and add the image later.

The next step in how to build a fan page will be getting the fans. You will have the following options to get traffic to your fan page:

• Invite friends from your Facebook network. You should only invite people who you think might like it; inviting everyone might not be the best idea. 
• Import contacts from your other networks i.e. Yahoo, Windows Live Hotmail, Skype, AIM, any other email service, and other tools like Microsoft outlook, Thunderbirds, Apple Mail etc. You are allowed to upload a maximum of 50,000 contacts using this option. 
• You can also share the page on your Facebook wall and/or like the page.

This is optional meaning you can skip and populate it later.

The last step in how to make a fan page is adding basic information in order to tell visitors what the fan page is about. This information is usually a website link and a little description with a cap of 255 characters. This is also optional. You can skip and add this information later.

From there, the fan page is created and you can start sending status updates, promoting the fan page etc. It is advisable to fill in all the information required before actual promotion begins.

In a nutshell, a vibrant fan page is something every webmaster, entrepreneur or celebrity should create. As the above information reveals, a person looking into how to build a fan page does not need any special skills, just something to share with the world.

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