Need Leads? Hold A Webinar

by RevMark

By Lynette Chandler

It’s a proven technique over the years. Public speaking engagements can help you build your business and sometimes with unexpectedly successful results! But how do you go about securing these engagements? There are a variety of ways – you could volunteer at your local business council, or any local event but why not create your own and do them online for a fraction of the cost.

What Is A Webinar?
Webinars (sometimes called web seminars) are conference calls delivered primarily through the Internet using a web conferencing service. Participants log in to the seminar through a web page or software provided by the host. When participants successfully join the call, they can hear the speakers, converse with them and others in the room through a microphone attached to their computers, view slides, web pages, video of the speakers and even a virtual white board.

Webinars Work
Studies have shown that webinars can create more leads than traditional methods* and prospects prefer these events because there is less pressure than a traditional in person meeting. When you meet someone in person, you feel obligated to tell that person something when they leave because that person set aside time to travel the distance to meet you.

Webinars however, are often arranged for a large group of people and prospects can attend anonymously if they wish. They can enter and leave the seminar when they choose, gather information, learn, digest and decide on their own time.

What Kind of Webinars Should You Hold?
You could do a big seminar where you have several speakers talk about problems and solutions your target market may face. You also benefit from the power of group promotion.

You could also hold webinars on a particular subject that can be repeated every month. This way, you won’t have to re-write your presentation each time. You could do different angles for different dates or different market. For example, if you sell candles, you could do “Don’t settle for musk during spring cleaning, Bring spring into your home” webinar or, if you sell time management software, you could do “Time management for Realtors”, “Time management for students”, “Time management for busy moms” webinar and so on.

Use Your Webinar To Build Your List
Don’t just hold a webinar, set up a page to collect names and contact, at the very least an email address so you can follow-up with them again. Tell your satisfied customers, newsletter readers, affiliates and people who signed up for the webinar to invite their friends and colleagues. If you are inviting a special guest, tell your guest to help promote the webinar as well.

Maximize Your Efforts
Record your webinar. Many web conferencing software used for webinars have recording and takes little to no extra effort to do. For example, MeetingOnNow’s webinar software comes included with a record button and it saves your recording into mp3 format on your computer. You can later use the recording as bonuses, give aways or packaged with other material to create a new product.

*Source: Unearthing the True Value of Web Seminars and On-Line Events, Wainhouse Research – Andy Nilssen, Andrew Davis

About The Author
Lynette Chandler helps entreprenuers leverage readily available technology and trends for their marketing. Learn how web conferencing can be used in your business today.

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