Video Project – Marketing
by RevMark
The Target Market
- Identify your target market
- Gear all your promotional efforts toward it
Identifying the Target Consumer
Which group has the characteristics of the person most likely to buy your video? You can print of a sample of this document here.
Sex/Age
| Sex |
Male |
Female |
Both |
|
|
| Age |
12-18 |
19-25 |
25-40 |
41-55 |
56-70 |
Social Status
| Lower Class |
Lower Middle Class |
Middle Class |
| Upper Middle Class |
Lower Upper Class |
Upper Class |
Employment Status
| Unemployed |
Student |
Domestic |
Blue Collar |
| Clerical |
Sales |
Management |
Executive |
Place of Residence
| Farm |
Inner City |
Suburbs |
Town |
| Country |
Other |
|
|
What type of radio stations would appeal to this consumer?
| Top 40 |
Country |
Jazz |
Blues |
Rock |
News |
| Talk |
Religious |
Motivational |
Other |
|
|
Additional questions to ask yourself:
- What time of day to listen? To watch TV?
- What TV Shows is this consumer likely to watch?
- What magazines will they read?
- What newspapers will they read?
- What sections of the paper?
- What section will they read first?
- What type of entertainment does this person most enjoy? Sports? Theater? Movies?
- What information would this consumer be willing to pay for?
You should used this worksheet each time you create a new production topic when targeting a different marker.
Tagged as:
Marketing,
Video Production
